Part 6: ArchiPro Advertising Reports

Digital advertising is not a 'set and forget' process. It requires continuous monitoring and adjustments to optimise performance. While ArchiPro’s ad team handles the heavy lifting, having direct access to insights allows you to make more informed decisions about the content and creative that resonate best with your audience.

With the upcoming release of ArchiPro Analytics, you will gain access to a suite of new and improved advertising reports, featuring refined visuals that make it easier to interpret data and share insights with stakeholders. The updated reports will include:

Onsite Ads Report
Facebook & Instagram Ad Reports
Digital Publication Ad Report

Assess the Impact

Digital advertising is not a one-time effort. It requires continuous monitoring and adjustments to optimise performance. While ArchiPro’s ad team handles the heavy lifting, having direct access to insights allows you to make more informed decisions about the content and creative that resonate best with your audience.

With ArchiPro Analytics, you’ll have the ability to:

Identify Top-Performing Regions: Discover which areas yield the best results for your ads, allowing you to fine-tune your targeting.
Track Conversions by Placement: See which ad placements drive the most conversions, enabling you to make informed decisions for future campaigns.
Monitor Essential Metrics: Keep an eye on important metrics like impressions, reach, and clicks to get a comprehensive understanding of your campaign performance.

A standout feature of these reports is the breakdown of your ad spend, including cost-per-click (CPC). This will help you better understand your return on investment (ROI) and refine your advertising budget.

Coming Soon: The Campaign Report

Shortly after launching the enhanced advertising reports, we’ll introduce the Campaign Report. This report will consolidate your ads across ArchiPro website placements, digital publications, and social channels, allowing you to review the overall performance of your campaigns in a single, unified view.

Why Advertise with ArchiPro?

ArchiPro reaches over 10 million touch points across our channels every month. By advertising with ArchiPro, you’re getting to tap into this intent-driven audience of homeowners planning their building projects to industry professionals looking to specify products or assess services.Whether through onsite or external channels, the people you can reach advertising with ArchiPro are qualified, motivated, and ready to act.